Match

The logo is based on the image of a vishap, a mythological creature from Armenian culture. The mark reads as two crossed matches with fire on top, while referencing rock carvings and traditional Armenian symbols.

I developed a complete design system: logo in multiple variations, a color palette, typography, and patterns based on the geometry of Armenian carpets and reliefs.

I designed the packaging as the primary brand carrier. The key feature — two boxes fold into a single logo. This transforms the product from a utilitarian object into a collectible.

I created a merch line: hoodies with vishap illustrations, business cards, gift sets, candles under the sub-brand "Burn the magic", and a branded fire extinguisher.

I developed an advertising campaign with a unified slogan find your magic — for outdoor advertising, storefronts, and urban placements.

I expanded the brand universe to MatchFind — a mobile app for content discovery. Two phones held together create a shared playlist based on both users' preferences.