Skaz po Krayu

Brand and Identity design for brand of premium handmade ceramics

Skaz po krayu is a brand of premium handmade ceramics, inspired by Russian culture and folk tales. The goal — to unite the contemporary and the traditional.

I took on the entire identity end-to-end: from strategy and mark to packaging, brand touchpoints and web. The key challenge was giving the brand a contemporary visual language while keeping deep cultural codes intact.

Art direction

Brand Strategy

Brand Design

Design System

Web Design

Illustrations

Motion

skazpokrayu.ru

We found the metaphor that became the brand's entry point: "a window into a fairy tale." It works literally — each piece is a portal, an invitation to peer into another world.

The graphic mark is built from three swallows. Three — one of the key numbers in Russian culture: three heroes, three trials, three wishes. The swallow as a symbol of returning home and of awakening.

We created a legend for each vase, and built an entire visual world around it: characters, setting, story. All of it came to life in unique hand-drawn illustrations that live on packaging, in digital, and in brand communications.

We built a visual language in which the logo, patterns, illustrations, packaging, and animation work as a unified system and scale to any medium.

Two months after launch, the brand gained 24,000 followers, held two auctions with sales exceeding 1 million rubles each, entered public forums, and began collaborating with museums.